苹果的视觉史和广告史

zxl19 2025-11-22

苹果的视觉史和广告史,从Macintosh到Mac OS,从1984到Think Different。

Macintosh

  1. Folklore.org: The Original Macintosh
  2. Macintosh:40年之前的故事-少数派

视觉史

优设网

  1. Mac视觉史vol.1:从Macintosh到Mac OS-优设网
  2. Mac视觉史vol.2:90年代失败操作系统大赏-优设网
  3. Mac视觉史vol.2.5:山中俊治的「手绘板」-优设网
  4. Mac视觉史vol.3:浴「水」重生的Mac视觉美学-优设网

少数派

  1. Mac视觉史(一):从Macintosh到Mac OS-少数派
  2. Mac视觉史(二):90年代失败Mac操作系统大赏-少数派
  3. Mac视觉史(三):浴「水」重生的Mac视觉美学-少数派
  4. Mac视觉史vol.2.5:山中俊治的「手绘板」-少数派

知乎

  1. 从Macintosh到Mac OS:Mac操作系统视觉史-少数派的文章-知乎
  2. Mac视觉史(二):90年代失败Mac操作系统大赏-少数派的文章-知乎
  3. Mac视觉史:浴「水」重生的Mac视觉美学-少数派的文章-知乎

广告史

  1. 苹果广告40年,给我们上的40课-园长的文章-知乎
  2. 从1984到Think different丨苹果广告40年全纪录①-空手的文章-知乎

1984

  1. The Legacy of Apple’s ‘1984’ Commercial-MacReview
  2. Apple’s Famous ‘1984’ Commercial Aired 41 Years Ago Today-MacRumors
  3. Today in Apple history: Super Bowl Mac ad airs against the odds-Cult of Mac
  4. 乔布斯当年为什么要拍《1984》这样一则广告?-马亚南的回答-知乎
  5. 《1984》:苹果迄今为止最伟大的广告,没有之一!-黑马营销的文章-知乎

Think Different

Here's to the crazy ones.
The misfits.
The rebels.
The troublemakers.
The round pegs in the square holes.

The ones who see things differently.

They're not fond of rules.
And they have no respect for the status quo.

You can quote them, disagree with them,
glorify or vilify them.
About the only thing you can't do is ignore them.

Because they change things.

They push the human race forward.

While some may see them as the crazy ones,
we see genius.

Because the people who are crazy enough to think
they can change the world, are the ones who do.

--© 1997 Apple Computer, Inc.
  1. Think Different
  2. Today in Apple history: ‘Here’s to the crazy ones’ who ‘think different’-Cult of Mac
  3. 从「Think Different」到「Be Better」苹果公司的文化经历了怎样的变化?-李楠的回答-知乎

Stay Hungry, Stay Foolish

  1. 乔布斯在斯坦福大学毕业典礼上的演讲(中英字幕)
  2. Stay hungry, Stay foolish的原义-阮一峰的网络日志

网站

  1. Apple
  2. Macworld
  3. MacReview
  4. MacRumors
  5. Cult of Mac

参考

  1. 有哪些关于GUI的历史与发展的书籍值得推荐?-zklm0000的回答-知乎